Elon Musk shared a statement from DreamWorks co-founder Jeffrey Katzenberg on X, urging the entertainment industry to participate in establishing AI application rules rather than resisting the technology. Katzenberg predicts next-generation AI tools could reduce world-class animation production time and costs by up to 90% within three years, while maintaining that true creativity still relies on human taste, intuition, and empathy. Katzenberg drew parallels to historical shifts like sound film and computer animation, noting that while technological progress eliminates some roles, it ultimately expands artistic forms and creative spaces. He called for collaboration between AI developers and creators based on proper authorization, attribution, and fair compensation, forecasting that lower production barriers will enable more films and new narrative formats to emerge.