Multicoin Capital is exploring the financialization of the attention economy through a novel concept called 'Attention Perps.' This new financial instrument would enable traders to take long or short positions on cultural attention, as discussed by Eli Qian of Multicoin Capital. The proposal involves using prediction markets and oracles to measure and trade attention, addressing the limitations of current user-generated assets like NFTs and meme coins. The concept includes designing attention oracles and tackling challenges such as data manipulation. Potential data sources for these oracles include social media, Google Trends, and prediction market liquidity. The initiative suggests that attention could evolve into a new asset class, with implications extending beyond the crypto space to areas like stock market modeling.