Moonbirds has announced the launch of its native token, $BIRB, with a Token Generation Event (TGE) set for January 28th on Solana. The NFT project, known for its significant trading volume, is transitioning to a hybrid "Meme + Physical" business model. The launch coincides with the release of the "Birbillions Thesis" white paper by parent company Orange Cap Games, outlining a goal to build a crypto-native consumer goods company with $1 billion in annual revenue. The $BIRB token will serve as an ecosystem coordination layer, linking meme distribution, product sales, and community incentives. A total of 1 billion tokens will be issued, with a portion airdropped to Moonbirds NFT holders and community participants. The project aims to leverage its existing NFT ecosystem and expand into physical products, following a path similar to Pudgy Penguins. Moonbirds has already seen its unique wallet holders grow significantly, spanning multiple blockchains. The "Birbillions Thesis" emphasizes the need for crypto assets to balance meme appeal with business viability, aiming to create a sustainable revenue model. Moonbirds' strategy includes a significant community allocation of 65% of the $BIRB supply, with incentives for holders and ecosystem partners. The project is betting on consumer product logic to drive long-term value in the crypto space, with the $BIRB token launch marking the start of this ambitious experiment.