Momenta, a leading player in the autonomous driving sector, is grappling with brand recognition issues despite its technological prowess. At the 2026 Beijing Auto Show, CEO Cao Xudong predicted a rapid consolidation in the industry, with only a few companies emerging as leaders. Momenta, which has installed over 800,000 intelligent driving systems, aims to capture a third of the global market. However, its contributions often go unnoticed in automaker marketing, overshadowed by brands like Huawei. Momenta's advanced solutions frequently outperform competitors in technical tests, yet the company struggles to establish a strong consumer brand presence. Automakers often downplay Momenta's role to maintain their own brand sovereignty, leading to a disconnect between Momenta's technical achievements and consumer recognition. As the market consolidates, Momenta must enhance its brand visibility to remain competitive against rivals like Huawei, which has successfully integrated its technology into consumer perceptions.