MicroStrategy has expanded its Bitcoin holdings by purchasing an additional 1,287 BTC for approximately $116 million between December 29 and January 4. This acquisition brings the company's total Bitcoin holdings to 673,783 BTC, reinforcing its position as the largest publicly-traded corporate holder of the cryptocurrency. The purchase was announced by Chairman Michael Saylor, highlighting the firm's ongoing commitment to Bitcoin as a primary treasury reserve asset. The company paid an average price of $90,100 per Bitcoin during this acquisition, continuing its strategy of dollar-cost averaging into the digital asset. MicroStrategy's total investment in Bitcoin now exceeds $4.5 billion, with an average cost basis significantly below current market prices, resulting in substantial unrealized gains. This strategic approach has positioned MicroStrategy at the forefront of corporate Bitcoin adoption, influencing other companies to consider similar treasury strategies.