Mexican billionaire Ricardo Salinas Pliego has urged investors to consider Bitcoin as a strategic investment amid ongoing economic uncertainty. On September 30, 2025, Salinas, who is the founder of Grupo Salinas and co-founder of Banco Azteca, took to social media to describe Bitcoin as 'the hardest asset in the world.' Salinas, who reportedly holds 80% of his wealth in Bitcoin, emphasized the cryptocurrency's potential as a hedge against the instability of fiat currencies. His endorsement is likely to resonate with investors in Latin America, where economic volatility often prompts a search for stable investment alternatives.