Meteora is set to launch its MET token on October 23, distributing tokens through airdrops to Mercurial stakeholders, Meteora liquidity providers, JUP stakers, and Launchpad partners. The decentralized exchange, initially launched as Mercurial Finance, was rebranded after exposure to FTX/Alameda issues. At launch, 48% of MET will be in circulation, with 10% allocated to liquidity pools at a starting price of $0.50. Meteora's valuation is projected to range between $450 million and $1.1 billion, based on revenue multiples from similar platforms like Raydium and Orca. The absence of a pre-sale marks a strategic move to engage its community directly through airdrops, reflecting a shift in token distribution strategies.