MetaMask, in collaboration with ConsenSys, has announced a $30 million on-chain rewards program aimed at increasing user engagement on its platform. The initiative, set to begin in October 2025, will distribute LINEA tokens to users participating in activities such as swaps, staking, and portfolio management. This program, spearheaded by MetaMask and its parent company ConsenSys under CEO Joseph Lubin, is designed to foster long-term decentralization and governance strategies. The move also hints at a potential launch of a MASK token, further enhancing the platform's ecosystem.