Meta has removed millions of fake followers from the Instagram accounts of high-profile celebrities, including Cristiano Ronaldo, BLACKPINK, and Taylor Swift, as part of an extensive cleanup effort. This initiative, which leverages AI moderation systems, aims to combat impersonation, scam ads, and coordinated inauthentic behavior across Facebook and Instagram. The purge follows a recent policy update and the deployment of a new moderation system designed to detect fake engagement patterns. The cleanup has significantly impacted celebrities such as Kylie Jenner, Ariana Grande, and Justin Bieber, with some losing millions of followers overnight. This action highlights the prevalence of automated activity on the platform, particularly in K-pop and football accounts, which have been targeted by bot farms for crypto promotions and scams. Meta's broader efforts in 2025 saw the removal of 10.9 million accounts linked to scam centers and 159 million scam ads, with 92% of these ads taken down before user reports. The crackdown on fake accounts is crucial for Meta as it expands its crypto initiatives, including stablecoin payouts in USDC for creators in Colombia and the Philippines. By ensuring a cleaner platform, Meta aims to attract regulated payment partners and enhance its blockchain strategy.