Meta has acquired Limitless, a startup known for its $99 AI-powered wearable pendant that records and analyzes conversations. Announced on December 5, 2025, the acquisition integrates Limitless into Meta's Reality Labs, which also develops VR headsets and smart glasses. Limitless had raised over $33 million from investors like a16z and NEA. Following the acquisition, sales of the pendant were halted, but existing customers will receive a year of support. This move aligns with Meta's strategy to focus on hardware and infrastructure, aiming to create "personal superintelligence" through AI. The acquisition is part of a broader restructuring, with Meta also working on a smartwatch for 2026. This positions Meta to compete with companies like OpenAI and Google in the AI wearables market. Financial details of the Limitless deal remain undisclosed.