MemeCore successfully hosted the 'HALLOMEME: Ride Until Next Morning' event at Seoul Lotte World during Korea Blockchain Week 2025, attracting around 5,000 attendees. Held on September 23, the event featured performances by Korean celebrities such as Jay Park, Chungha, GRAY, Zion.T, and Giriboy. Running from 11 PM to 5 AM, the event aimed to introduce Web3 concepts to the public through entertainment and interactive experiences, including roller coaster rides and QR-based scavenger hunts. Entry to the event was exclusive to $M token holders who registered via the Luma platform. Supported by partners from both Web2 and Web3 sectors, including T1, BC Card, and SuperStory, the event highlighted the growing intersection of blockchain technology and mainstream entertainment.