Mask Network has announced its stewardship of the Lens Protocol, emphasizing a "weak finance, strong social" approach. This move is notable as decentralized social media projects have struggled, with many pivoting or fading away. Lens, founded by Aave's Stani, reportedly has 110,000 active users. Mask Network, known for its presence in the social media space, aims to guide Lens towards enhancing social attributes while minimizing financial aspects. Suji Yan, founder of Mask Network, clarified that the arrangement is not a traditional acquisition but rather a stewardship. Stani will focus on Aave's DeFi business while advising Lens. Yan believes that the future of social products lies in strong social interactions with minimal financial incentives. Mask Network plans to integrate Web2 data into Web3, supporting multiple blockchains and languages, and avoiding past mistakes in the social finance space.