Magic Eden is set to launch a new crypto casino and sportsbook platform, Dicey, this quarter as it positions itself for a predicted "supercycle" where finance and entertainment converge. CEO Jack Lu highlighted the mainstreaming of speculation and the rapid growth of betting as key drivers for this strategic shift. The platform aims to offer immersive, real-money gaming experiences within a decentralized ecosystem. Lu announced that Magic Eden token holders will benefit from the new initiatives, with 15% of the company's revenue being distributed back to them. This includes ME buybacks and staking rewards in USDC, with monthly payouts starting in March. Despite challenges in the NFT market, Magic Eden reported $24 million in revenue last year and sees potential growth as the NFT market cap rebounds to over $3 billion in early 2026.