Luma AI has launched Ray 3.14, now supporting 1080p EXR file exports, enhancing production pipeline capabilities without format compromises. Additionally, Luma AI introduced the "Luma Agents" platform, aimed at boosting creative workflow efficiency. This platform offers four core capabilities: creative agents, shared context, collaboration, and scalable production, tailored for professional creative workflows. Notable users include Publicis, Dentsu, Adidas, and Mazda, leveraging the platform for brand identity exploration and rapid product visual generation.