The K-POP World Alliance plans to integrate over 20,000 members from a leading hip-hop community into the MOVA Chain ecosystem, as announced by chairman Park Ki Hwal. This initiative aims to shift the K-POP industry focus from content export to value export, leveraging blockchain technology for enhanced fan engagement and financial transactions. MOVA Chain, known for its high-performance and compliance-ready architecture, supports up to 110,547 transactions per second with rapid confirmation times. The platform recently raised $100 million in strategic funding, led by Aqua1 Foundation and GeoNova Capital, with significant backing from Abu Dhabi financial institutions. Future plans include developing on-chain applications for ticket payments and fan membership systems.