Token generation events (TGEs) often face significant challenges, with 90% reportedly failing due to critical missteps. According to Antonio Sco, unreliable market makers, poorly designed tokenomics, and difficulties in securing exchange listings are primary contributors to these failures. Many projects falter by mimicking token economic models from other ventures without considering unique project needs, leading to unsustainable growth. Additionally, the choice of market makers can make or break a TGE, as unreliable partners may fail to provide necessary liquidity and support. Furthermore, securing exchange listings remains a formidable hurdle, often requiring substantial resources and strategic planning. The article underscores the necessity for project founders to conduct thorough due diligence and make informed strategic decisions to enhance the success rate of TGEs.