K Wave Media (KWM), a Nasdaq-listed K-pop media company, has announced a strategic shift to incorporate Bitcoin into its financial operations. The company plans to sell up to $500 million in common stock to fund Bitcoin acquisitions, mergers, and other business activities. Following the announcement, KWM's stock price soared by over 132%. K Wave aims to use the majority of the proceeds for purchasing and holding Bitcoin long-term, inspired by companies like Metaplanet and MicroStrategy. This move positions K Wave as one of the first media companies to integrate Bitcoin into its core strategy, reflecting a commitment to decentralization and future value creation. Founded in 2023, K Wave is based in the Cayman Islands and focuses on K-pop content production.