Tron Founder Justin Sun will participate in Blue Origin's NS-34 mission, as announced on July 21. Sun will be joined by a diverse crew including real estate investor Arvi Bahal, Turkish businessman Gökhan Erdem, Puerto Rican meteorologist Deborah Martorell, teacher Lionel Pitchford, and Alpha Funds founder J.D. Russell. Sun previously bid $28 million for a seat on the New Shepard rocket, with proceeds supporting Blue Origin's STEAM initiative, Club For The Future. The mission date remains unannounced.