Justin Bieber's Bored Ape Yacht Club NFT has suffered a dramatic loss in value, dropping from a $1.3 million purchase price in January 2022 to just $12,000 as of January 2025. This represents a staggering 99% decline, highlighting the volatility in the NFT market. Bieber's Bored Ape #3001, acquired for 500 Ethereum, was noted for its lack of rarity, contributing to its steep devaluation. The broader NFT market has experienced similar downturns, with the Bored Ape Yacht Club's floor price peaking at $429,000 in April 2022 before a sustained bear market took hold. This trend reflects a sector-wide correction rather than an isolated incident, as rising interest rates and crypto exchange failures have dampened speculative investments. Analysts suggest the NFT market is shifting towards projects with tangible utility, moving beyond the speculative hype that characterized its initial boom.