JPMorgan is reportedly in advanced discussions to assume control of Apple's credit card program, potentially replacing Goldman Sachs as Apple's preferred financial partner. This move could mark a significant shift in Apple's financial services strategy, as Goldman Sachs has been the primary partner since the Apple Card's launch in 2019. The transition, if finalized, would align Apple with one of the largest banking institutions in the world, potentially enhancing the reach and capabilities of its credit card offerings.