The launch of the $JESSE creator token by Jesse Pollak has sparked discussions about its perceived official backing. Previously, Pollak's "Base is for everyone" content coin experienced a dramatic flash crash, plummeting from a market cap exceeding $10 million within minutes. This incident raised concerns about the potential confusion between personal projects and official endorsements. The new $JESSE token, issued in a personal capacity, is viewed by some as a continuation of this approach, prompting further scrutiny from the crypto community.