Japanese local governments are turning to NFTs to attract international tourists and revitalize regional economies. In Echizen City, a collaboration between Toda Corporation, JTB, and Fujitsu has launched the 'ECHIZEN Quest' project, utilizing NFTs to offer benefits such as discounts and event access. Similarly, SFG Marketing in Shizuoka has entered the NFT space to enhance tourism. These initiatives aim to draw visitors away from major cities to rural areas, supported by the Ishiba administration's 'Local Economy and Living Environment Creation Grant.'