IOTA is setting its sights on the $30 trillion cross-border trade industry, as CEO Dominik Schiener emphasizes the project's focus on real-world assets and digital infrastructure. The ADAPT initiative is designed to address structural challenges in African trade, aiming to streamline processes and enhance efficiency. Additionally, a new partnership with BitGo is expected to improve liquidity and custody solutions, further solidifying IOTA's role in global trade innovation.