Nearly one million investors have incurred losses totaling $3.81 billion from investments in Trump-themed tokens, according to The New York Times. Crypto analytics firm Nansen reports that these tokens' fee structures allow Trump to profit regardless of market direction, with income derived from transaction fees. Trump's social media platform, Truth Social, has actively promoted these tokens, increasing trading activity and retail investor participation. During his 2024 campaign, Trump shifted his stance on cryptocurrencies, co-founding World Liberty Financial with his children and launching the $WLFI token, which has since declined significantly in value. The TRUMP token, introduced before his inauguration, was labeled speculative and saw a sharp price drop post-listing, leaving many retail investors at a loss.