Social media influencer Hailey Welsh, known as the "Hawk Tuah girl," expressed feeling "traumatized" following the collapse of the HAWK memecoin, which she promoted in 2024. Despite cooperating with an FBI investigation that cleared her of wrongdoing, Welsh faced significant backlash, including death threats, after the coin's value plummeted. The memecoin, which initially surged to a market cap of over $490 million, collapsed by 91% within a day, leading to investor losses estimated at $200,000. Welsh, who claims no technical involvement or financial gain from the coin, warned others about the risks of crypto endorsements. However, her comments have been met with skepticism from some in the crypto community, including onchain sleuth ZachXBT, who criticized her decision to launch the token despite warnings. An investor lawsuit has been filed against the entities behind the memecoin, alleging the sale of unregistered securities.