ICON Amsterdam has announced a record-breaking financial performance for 2025, following a strategic internal restructuring. The company attributes its success to a refined product focus, improved inventory management, and enhanced coordination across departments. This milestone comes after a challenging period of rapid scaling and rising costs, prompting a shift towards operational stability and structured growth. Looking ahead, ICON Amsterdam plans to expand into the U.S. market in 2026, with a phased approach aligned with its operational capacity. The company is also preparing to open its first physical retail store in Amsterdam, transitioning from a direct-to-consumer model to a blended retail strategy. Further updates on these initiatives are expected in 2026.