The Hong Kong Securities and Futures Commission (SFC) is exploring potential regulations for financial influencers in the virtual asset sector, as these influencers become a new business norm. Mr. Yip Chi Hang, Executive Director of the SFC's Intermediaries Division, highlighted the unique relationship between individuals and platforms, which often operate beyond Hong Kong's borders, posing regulatory challenges. In response to concerns from Hong Kong Legislative Council members, the SFC is engaging with industry stakeholders to assess the need for regulatory measures. Discussions are underway regarding possible enhancements to licensing requirements and codes of conduct to address the evolving landscape of financial Key Opinion Leaders (KOLs) in the virtual asset space.