Japanese apparel retailer Mac House has rebranded to Gyet Co., Ltd., signaling a strategic pivot towards cryptocurrency and digital assets. The company announced a $11.6 million Bitcoin acquisition as part of a global Bitcoin treasury program. Gyet's new corporate charter includes initiatives in crypto mining, staking, blockchain development, and AI research, reflecting its ambition to expand internationally and diversify beyond apparel. This move aligns with a broader trend among Japanese firms exploring crypto as a financial strategy.