California-based cannabis vape company Gudtrip is facing ethical scrutiny over its marketing claim that users can earn Bitcoin and points by using its products. The company's website promotes the slogan "Every hit earns crypto," allowing users to connect their vape devices to an app to receive rewards. A Gudtrip spokesperson clarified that the Bitcoin rewards are part of a standard consumer loyalty program, and the points are for record-keeping purposes only and cannot be redeemed. The California Department of Cannabis Control has reached out to the manufacturer for more information about the product.