Ireland’s Data Protection Commission has fined Alphabet’s Google €403 million ($463 million) for violating regulations regarding the processing of location data in web and app activity. The penalty follows complaints from multiple European consumer rights organizations concerning how user location information was handled without adequate transparency. Deputy Commissioner Graham Doyle stated that users may have been unaware their location data was used to influence advertising or infer personal interests, resulting in a loss of control over personal information. This represents the fourth-largest fine issued by the regulator since the General Data Protection Regulation took effect, following a record €1.2 billion penalty against Meta in 2023 for EU-US data transfers.