Google is reportedly in preliminary discussions to boost its investment in artificial intelligence firm Anthropic, potentially valuing the company at over $350 billion. The talks, as reported by Business Insider, could involve strategic investments, convertible bonds, or a new round of financing set to commence early next year. Google, which already holds a 14% stake in Anthropic following a $3 billion investment, is considering providing additional cloud computing services as part of the deal. This development comes amid a fierce competition in the generative AI sector, with Anthropic and its main rival, OpenAI, vying for market leadership. The tech landscape is notably divided, with Amazon and Google backing Anthropic, while Microsoft and Nvidia have committed substantial investments to OpenAI.