Goldman Sachs has reported a notable rise in institutional interest in Ethereum, as the global digital asset market surpasses $3.5 trillion. Institutions are increasingly diversifying their crypto portfolios beyond Bitcoin, attracted by Ethereum's smart contract capabilities and active developer ecosystem. The bank's observations highlight confidence in Ethereum's potential in DeFi, NFTs, and Web3 sectors. Recent regulatory clarity and upgrades enhancing scalability and energy efficiency are further driving institutional adoption.