Goldman Sachs is set to revive its cryptocurrency trading desk in 2025, under the leadership of Mathew McDermott, Global Head of Digital Assets. This move is part of the firm's broader strategy to expand its digital asset initiatives, driven by increasing institutional interest in cryptocurrencies. The relaunch is anticipated to enhance market liquidity and navigate evolving regulatory landscapes. The decision comes as 33% of Goldman Sachs' family office clients have begun allocating funds to cryptocurrencies, indicating a significant shift in market dynamics. The revival of the trading desk aligns with improved regulatory clarity and a growing demand for digital assets, positioning Goldman Sachs to capitalize on these trends.