Goldman Sachs has announced the acquisition of Innovator Capital Management for $2 billion, significantly expanding its exchange-traded fund (ETF) portfolio. This strategic move adds over $28 billion in assets and more than 150 buffer ETFs to Goldman Sachs Asset Management, which are designed to limit downside risk while capping potential gains. These buffer ETFs typically charge higher fees, around 0.80%, compared to traditional index ETFs, providing a potential revenue boost for Goldman Sachs. With this acquisition, Goldman Sachs Asset Management's total ETF assets rise to $79 billion, positioning the firm among the top 10 active ETF issuers globally. This expansion reflects Goldman Sachs' strategy to enhance its offerings in the competitive ETF market, where cost efficiency and risk management are increasingly prioritized by investors.