Gemini Exchange drew attention to XRP by highlighting 589 bulbs during a Times Square New Year's Eve broadcast on CBS News. The display, which featured a number associated with XRP memes and price speculation, was amplified by Gemini and MoonPay, who shared the moment on social media. The event sparked discussions within the XRP community, with some members debating the bulb count, citing an official figure of 594. This incident has further fueled the ongoing narrative surrounding XRP.