Gargash Group has announced a strategic partnership with Adyen to enhance its payment ecosystem, marking a significant step in its digital transformation. The collaboration, unveiled at a ceremony in Dubai, aims to unify payments across online, retail, and mobility channels, improving customer experiences and operational oversight. The first phase of this partnership has seen Adyen's payment solution implemented at Sixt UAE, part of the Gargash Group. This system facilitates seamless transactions across various channels, including online, in-store, and mobile, while enhancing data quality and operational efficiency. The centralized platform offers improved control and audit capabilities, allowing staff to focus on higher-value tasks. Gargash Group plans to expand Adyen's platform across more business lines, with future initiatives including enhanced POS integration and increased automation of financial processes. This partnership aligns with the UAE's broader goals of modernizing payment infrastructure and boosting operational efficiency.