Fuze, a leading financial infrastructure provider in the Middle East and Turkey, has appointed Serena Sebastiani as its new Group Chief Strategy and Venture Officer. Sebastiani, formerly the Virtual Assets Consulting lead at PwC Middle East, brings extensive experience in digital assets and regulatory environments. She is also the Co-Chair of the MENA Fintech Association’s Digital Assets Committee and President of GCC at the Association for Women in Cryptocurrency. Sebastiani will focus on enhancing Fuze's strategic growth and scaling its core infrastructure, including its institutional OTC desk and digital assets-as-a-service platform. Her appointment is expected to significantly contribute to Fuze's long-term vision of expanding its API-integrated financial services for banks and enterprises. Fuze CEO Mo Ali Yusuf praised Sebastiani's strategic and regulatory expertise as vital for the company's future growth.