FRIEND surged after Machi Big Brother placed a $1 million bid for friend.tech, triggering a sharp rally in the token and a spike in platform activity. The token climbed from $0.0031 to $0.0878 within an hour. friend.tech also recorded $4,509 in key-trading fees on the day, compared with $155 generated during the rest of August. The move revived attention on the once-prominent SocialFi app as trading activity accelerated.