Gerardo Carucci, a seasoned marketing executive with a background at Nike and Apple, has been appointed as the Chief Marketing Officer of the TON Foundation. Carucci is known for spearheading major campaigns such as Apple's Steve Jobs Theater launch and Nike's 2014 World Cup marketing efforts. TON Foundation CEO Max Crown highlighted Carucci's potential to enhance the foundation's growth through innovative and data-driven strategies. Despite a recent decline in user activity, the TON Foundation continues to enjoy robust institutional backing, with significant investments from Kingsway Capital, Sequoia, and Pantera Capital. In August 2025, Verb Technology secured $558 million in a PIPE offering and announced its rebranding to TON Strategy Co., signaling continued confidence in the foundation's future.