Ferrari is set to introduce its first cryptocurrency, Token Ferrari 499P, in collaboration with fintech firm Conio. This exclusive token will be available to 100 members of Ferrari's Hyperclub, providing access to unique auctions, including one for the Le Mans-winning Ferrari 499P. The launch is scheduled to coincide with the 2027 World Endurance Championship season. Ferrari's venture into cryptocurrency follows its acceptance of Bitcoin, Ethereum, and USD Coin for car purchases in the U.S. and Europe. Conio, Ferrari's partner in this initiative, is currently pursuing a MiCA license in the EU. This development highlights the growing interest of traditional companies in blockchain and crypto services.