The European Union is set to launch an antitrust investigation into Meta's integration of artificial intelligence within its WhatsApp platform. The European Commission plans to scrutinize the incorporation of Meta's 'MetaAI' system, which was introduced earlier this year. This investigation will proceed under traditional antitrust laws rather than the Digital Markets Act. Additionally, Italian antitrust authorities are conducting a separate probe into Meta's alleged use of its dominant market position to integrate AI into WhatsApp without obtaining user consent.