DraftKings has announced plans to significantly expand its prediction market platform, DraftKings Predictions, throughout 2025. The company aims to acquire millions of new users by deploying substantial capital, marking a strategic shift in the sports betting and interactive entertainment sectors. This expansion will see the platform, which allows users to forecast outcomes on a variety of events beyond sports, rolled out nationwide. The move comes as prediction markets gain popularity, blending gaming, social interaction, and financial speculation. DraftKings plans to leverage its existing user base and attract new demographics interested in low-stakes, high-engagement prediction games. The expansion is set against a backdrop of evolving regulatory and technological landscapes, with over 30 states currently permitting some form of legal sports wagering. DraftKings' CEO Jason Robins highlighted the potential of prediction markets to drive higher engagement frequencies and expand the company's total addressable market. The strategy aims to create a diversified revenue stream less dependent on seasonal sports calendars, with the company confident in its compliance infrastructure to navigate regulatory challenges.