Douyin Group Vice President Li Liang stated that Tencent's short drama and short video growth rates significantly outpace those of Douyin and Hongguo. In a recent post, Li emphasized that unlike instant messaging, which maintains a stable market landscape due to relationship chain moats, short-form content industries face intense competition with rapidly shifting dynamics.
Li noted that no company can permanently hold the top position in the fully competitive short drama and short video sectors. His remarks highlight the accelerating momentum of Tencent's content platforms relative to ByteDance-owned Douyin and its subsidiary Hongguo, underscoring the volatility and fierce rivalry characterizing China's short-form video market.
Douyin Exec: Tencent's Short Video Growth Outpaces Douyin, Hongguo
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