Douyin, the Chinese version of TikTok, has implemented a new policy prohibiting non-financial verified accounts from posting financial content. Announced on December 16th, the "Douyin Community Finance Industry Convention (Trial)" sets out governance norms for account qualifications, content management, and marketing behavior. The convention mandates that only accounts with financial professional qualification certification can publish finance-related content or recommend related services. This move aims to regulate the dissemination of financial information and ensure accountability within the Douyin community.