DeSoc, a blockchain-based ecosystem on the Biji Network, is set to challenge traditional ad-driven social media platforms by offering a tokenized model that emphasizes user ownership and value. The platform anchors user identities and content on the blockchain, aiming to eliminate arbitrary bans and enhance user control. Monetization is integrated at the protocol level, allowing users to earn rewards for daily participation. This approach seeks to create a more equitable social media environment by directly compensating users for their engagement and contributions, contrasting with the ad-centric models of current platforms.