Crypto.com is set to enhance its prediction market offerings through a new partnership with Hollywood.com, integrating betting features directly into entertainment articles. This move is part of a broader strategy to embed prediction markets into various sectors, including sports, culture, and politics, according to Travis McGhee, the company's global head of capital markets. Despite a notable increase in trading volumes, Crypto.com is currently navigating legal challenges from state gaming authorities, including a cease-and-desist order from Nevada. The company is appealing the decision, asserting its operations fall under federal jurisdiction. The integration with Hollywood.com, along with platforms like Truth Social and MyPrize, is scheduled for launch by January 2026.