Press releases in the cryptocurrency sector are primarily used to build credibility rather than generate leads, according to CryptoDaily. These releases serve as official records that enhance legitimacy, anchor milestones, and improve SEO visibility. While they can occasionally drive leads, their primary role is to support brand architecture and bolster stakeholder confidence. The article suggests a strategic four-step approach for effective use, focusing on clear definitions, proper sequencing, citation and backlink measurement, and maintaining editorial standards.