In 2025, the cryptocurrency sector is witnessing a shift as crypto applications transition into standardized, replaceable infrastructure. This trend is driven by diminishing returns from over-invested infrastructure, prompting users to prefer familiar interfaces. Business-to-business (B2B) applications like Polymarket and Aave are now focusing on integrations rather than user growth. A notable development is Coinbase's Base chain partnership with Morpho, indicating a shift in where value is being concentrated. While not all applications will fade into the background, business-to-consumer (B2C) projects are urged to rethink their strategies. Despite these changes, new token listings continue to be active, though user acquisition strategies are rapidly evolving.