Michael Saylor's 2020 decision to invest in Bitcoin as a corporate treasury strategy has influenced a wave of similar moves by other firms. The recent approval of Bitcoin ETFs in 2024 has further encouraged companies to adopt this approach. However, the strategy has yielded mixed results, with firms experiencing significant volatility in their holdings. While some companies have seen substantial gains, others have faced challenges due to Bitcoin's price fluctuations. The adoption of Bitcoin in corporate treasuries highlights the growing acceptance of cryptocurrencies in traditional finance, yet underscores the inherent risks associated with digital assets.