Coinbase has launched a new service allowing businesses to issue their own custom stablecoins, collateralized on a 1:1 basis. This initiative positions Coinbase as a key infrastructure provider for enterprise blockchain adoption, potentially reshaping the $150 billion stablecoin market. The service offers businesses the ability to create digital dollars tailored to their specific needs, with full control over issuance and customization. The Coinbase stablecoin service includes tools for minting, burning, and managing digital assets across multiple blockchain networks such as Ethereum, Polygon, and Base. It also provides secure custody solutions and compliance tools for regulatory reporting. Early adopters like ShipChain and MarketSphere are already planning to implement custom stablecoins for cross-border payments and loyalty programs, respectively. This development marks a significant shift in enterprise blockchain strategy, offering businesses greater control and flexibility compared to traditional third-party stablecoins.